Since 1997, Swiss-Ski has been successfully running the « House of Switzerland » during each FIS World Ski Championships. This traditional international meeting point for sponsors and partners, athletes and their entourage, media representatives and ski fans is much appreciated, and it’s inconceivable to think of these important meets without it. The top ski nations also all have their own version of it.
A highly valuable international presence for the 2025 Candidature and the classic Women’s World Championships
The role of the « House of Switzerland » is even more important when bidding for the organisation of the World Championships in your own country. Just like the extremely positive partnership between Swiss-Ski and St. Moritz for the bid phase, as well as the 2003 and 2017 World Championships, which were held in this resort in the Grisons.
This honour now passes to Crans-Montana and its 2025 bid. The first part, before the 2020 votes, will take place during the next World Championships in 2019 (4-17.02.) in Åre, Sweden. There is no doubt that this presence on an international scale will also benefit the annual classic Women’s World Cup in Crans-Montana.
Irrespective of the results of the FIS board vote at its congress in June 2020, the Crans-Montana/Valais bid being the main partner of the « House of Switzerland » offers an excellent and unique opportunity on an international level. This partnership with Swiss-Ski allows Crans-Montana and Valais to, amongst other things, include their local produce in the gastronomic selection of this sought-after venue.
A worthwhile partnership
Besides the Crans-Montana/Valais Bid Committee’s main partnership with the « House of Switzerland », Swiss-Ski has secured the support of a main sponsor, four sponsors, two media partners and also a number of service providers for the project. As no existing restaurant in Åre was suitable to be transformed into the 12th « House of Switzerland », Swiss-Ski decided to build a « mobile » chalet, like the Austrian Ski Federation, to include a restaurant (80 places), a large bar with a stage, and also a kitchen. The approximate area of the building, which will be located on rented land in an excellent area in the centre of Åre, 500 m from the finish stadium, is 25 x 15 metres (see plans below). The three adjacent SRF, RTS and RSI TV studios, where athlete interviews will take place, are a real bonus for the « House of Switzerland ».
According to comments from the Organisation Committee for the St.Moritz World Championships, this partnership with Swiss-Ski is most definitely worth it.