Despite the pandemic which prevented the public from attending the three 2021 Women’s World Cup races in Crans-Montana, many of you followed the competition on the small screen. Never before has the event been so successful on television. These figures are all the more positive as the weather at the time was good for snow sports.
The downhill on Saturday 23 January was watched by 434,000 viewers on SRF Zwei, for a market share of 72%! The super G on Sunday 24 January was even more successful, with some 514,000 viewers in German-speaking Switzerland, representing a 71% share of the market. In percentage terms, this was quite simply the best result of the season for the World Cup races in Switzerland last winter, for both men’s and women’s together!
The increase in the number of viewers from 2020 to 2021 is spectacular, with the downhill and super G attracting 49% and 65% more people respectively. The market share for the two races increased by 7% and 21% respectively. In French-speaking Switzerland, over 80,000 people watched the races each day, for a market share of 52%.
Overall, several million people around the world followed the World Cup races in Crans-Montana, as the event was broadcast in 55 countries. The audience is growing in all territories.
We thank you warmly for your enthusiasm in front of your TV this year, and we hope to see you soon in the finish area of the Mont Lachaux piste.